SMS Term
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.
Related Terms
Carrier
A mobile network provider like Verizon, AT&T, or T-Mobile that delivers SMS messages to customers. Each carrier has its own filtering rules and compliance requirements for business texting.
Brand Registration
The process of registering your business identity with carriers for A2P 10DLC compliance. Includes submitting your business name, EIN, and contact information to verify you're a legitimate sender.
TCPA (Telephone Consumer Protection Act)
U.S. federal law regulating telemarketing calls and text messages. Requires prior express written consent for marketing SMS, honoring opt-outs, and identifying your business. Violations can cost $500-$1,500 per message.