SMS Term
Carrier
A mobile network provider like Verizon, AT&T, or T-Mobile that delivers SMS messages to customers. Each carrier has its own filtering rules and compliance requirements for business texting.
Related Terms
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Brand Registration
The process of registering your business identity with carriers for A2P 10DLC compliance. Includes submitting your business name, EIN, and contact information to verify you're a legitimate sender.