SMS Term
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Related Terms
Campaign Registration
Registering your specific message type (marketing, alerts, etc.) with mobile carriers after brand registration. Required for A2P 10DLC compliance and determines your messaging throughput limits.
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.
10DLC (10-Digit Long Code)
A standard 10-digit phone number registered with carriers for business A2P messaging. Requires brand and campaign registration but offers better deliverability and throughput than unregistered numbers.