SMS Term
Brand Registration
The process of registering your business identity with carriers for A2P 10DLC compliance. Includes submitting your business name, EIN, and contact information to verify you're a legitimate sender.
Related Terms
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.
10DLC (10-Digit Long Code)
A standard 10-digit phone number registered with carriers for business A2P messaging. Requires brand and campaign registration but offers better deliverability and throughput than unregistered numbers.
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.