SMS Term
Deliverability
The ability of your SMS messages to successfully reach customer phones without being blocked by carrier filters. Affected by compliance status, message content, sending patterns, and sender reputation.
Related Terms
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Carrier
A mobile network provider like Verizon, AT&T, or T-Mobile that delivers SMS messages to customers. Each carrier has its own filtering rules and compliance requirements for business texting.
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.