SMS Term
TCPA (Telephone Consumer Protection Act)
U.S. federal law regulating telemarketing calls and text messages. Requires prior express written consent for marketing SMS, honoring opt-outs, and identifying your business. Violations can cost $500-$1,500 per message.
Related Terms
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.
Opt-In
Customer consent to receive marketing text messages from your business. Required by law (TCPA) before sending any promotional SMS. Can be collected via web forms, keywords, or paper sign-ups.
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.