SMS Term
SMS Campaign
A single text message blast sent to a group of contacts. Campaigns can be sent immediately or scheduled for optimal timing. Each campaign should have a clear goal and call-to-action.
Related Terms
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Delivery Rate
The percentage of sent messages that successfully reach recipients. Calculated as (delivered messages ÷ sent messages) × 100. A healthy delivery rate is 95%+ for compliant campaigns.
Opt-Out
A customer's request to stop receiving text messages, typically by replying STOP. Businesses must honor opt-outs immediately—it's both legally required and automatically handled by SMS platforms.