SMS Term
List Hygiene
The practice of regularly cleaning your contact list by removing invalid numbers, unsubscribes, and inactive contacts. Improves delivery rates and reduces costs from sending to dead numbers.
Related Terms
Segment
A targeted subset of your contact list based on shared characteristics. Examples: 'VIP customers,' 'hasn't visited in 30 days,' or 'purchased product X.' Segmentation improves relevance and results.
SMS Campaign
A single text message blast sent to a group of contacts. Campaigns can be sent immediately or scheduled for optimal timing. Each campaign should have a clear goal and call-to-action.
Brand Registration
The process of registering your business identity with carriers for A2P 10DLC compliance. Includes submitting your business name, EIN, and contact information to verify you're a legitimate sender.