SMS Term
Segment
A targeted subset of your contact list based on shared characteristics. Examples: 'VIP customers,' 'hasn't visited in 30 days,' or 'purchased product X.' Segmentation improves relevance and results.
Related Terms
List Hygiene
The practice of regularly cleaning your contact list by removing invalid numbers, unsubscribes, and inactive contacts. Improves delivery rates and reduces costs from sending to dead numbers.
Brand Registration
The process of registering your business identity with carriers for A2P 10DLC compliance. Includes submitting your business name, EIN, and contact information to verify you're a legitimate sender.
MMS (Multimedia Messaging Service)
Text messages that include images, GIFs, video, or audio. MMS messages have higher engagement than plain SMS but cost more to send. Great for product photos or event flyers.