SMS Term
Message Template
A pre-written SMS with placeholder variables like {{firstName}} or {{offerCode}} that get replaced with real data when sent. Templates ensure consistency and speed up campaign creation.
Related Terms
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Delivery Rate
The percentage of sent messages that successfully reach recipients. Calculated as (delivered messages ÷ sent messages) × 100. A healthy delivery rate is 95%+ for compliant campaigns.
Personalization
Using customer data to customize SMS content. Beyond {{firstName}}, includes purchase history, location, preferences, and behavior. Personalized messages see 29% higher response rates.