SMS Term
Drip Campaign
An automated series of SMS messages sent over time based on triggers or schedules. Example: Welcome message → Day 3 tips → Day 7 offer. Nurtures leads without manual sending.
Related Terms
Trigger Message
An automated SMS sent when a customer takes a specific action. Examples: abandoned cart reminder, appointment confirmation, or birthday offer. Triggers send the right message at the right moment.
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Carrier Filter
Automated filters used by mobile carriers to block or throttle messages that might be spam or violate carrier guidelines, protecting customers from unwanted texts.