SMS Marketing ROI: What Real Businesses Are Seeing in 2025
Actual ROI numbers from restaurants, retail, salons, and more.
SMS Marketing ROI in 2025
Real numbers from real businesses. No fluff.
Average ROI by Industry
Industry | Avg Revenue/SMS | Cost/SMS | ROI |
|---|---|---|---|
Restaurants | $2.50 | $0.02 | 125x |
Retail | $1.80 | $0.02 | 90x |
Salons | $3.20 | $0.02 | 160x |
Fitness | $1.50 | $0.02 | 75x |
Case Study: Local Restaurant
2,000 SMS subscribers
4 campaigns/month
Monthly SMS cost: ~$160
Monthly revenue attributed: $8,000+
ROI: 50x
How to Calculate Your ROI
Formula: ROI = (Revenue from SMS - SMS Cost) / SMS Cost × 100
Track with:
Unique discount codes per campaign
Dedicated landing pages
"Show this text" redemptions