SMS Marketing Costs in 2025

Let's break down the real costs—and why it's worth every penny.

Cost Components

1. Per-Message Cost

• Industry average: $0.01-0.05 per message

• Hermes: Simple, transparent pricing

2. Platform Fee

• Some platforms: $25-200/month

• Others: Included in per-message cost

3. Phone Number

• 10DLC: Usually included

• Toll-free: $2-5/month

• Short code: $500-1,000/month

What Affects Your Cost

• Message length - Longer = more segments = higher cost

• MMS vs SMS - Images cost more

• Volume - More messages = lower per-message cost

ROI Perspective

Cost: $200/month for 10,000 messages

Result: 10,000 messages × $1.50 avg revenue = $15,000

ROI: 75x return

See our transparent pricing →