SMS Marketing 101

SMS marketing is one of the most effective channels for small businesses. Here's why it works and how to get started.

Why SMS Marketing Works

• 98% open rate - Nearly every text gets read

• 90-second response time - Fastest engagement of any channel

• 45% conversion rate - For well-targeted campaigns

• No algorithm - Your message reaches your customer directly

Getting Started: 5 Simple Steps

1. Build Your List (The Right Way)

Never buy lists. Build organically through:

• Website opt-in forms

• In-store signage with QR codes

• Checkout prompts

• Social media promotions

2. Get Explicit Consent

TCPA compliance requires express written consent before sending marketing texts. Always:

• Use clear opt-in language

• Explain what they'll receive

• Make opt-out easy (STOP keyword)

3. Write Compelling Messages

Keep messages under 160 characters when possible. Include:

• Clear value proposition

• Urgency when appropriate

• Simple call-to-action

• Your business name

4. Time It Right

Send during business hours (8am-9pm local time). Best days are typically Tuesday through Thursday.

5. Track and Optimize

Monitor delivery rates, click rates, and conversions. A/B test different offers and messaging.

Ready to start? Get started with Hermes - backed by our 90-day guarantee.