The 2025 SMS Marketing Holiday Calendar
Plan your SMS campaigns around key shopping dates.
2025 SMS Marketing Calendar
Never miss a promotional opportunity. Here's your year at a glance.
Q1: New Year & Valentine's
Jan 1 - New Year's Day (resolutions, fresh starts)
Jan 15 - MLK Day
Feb 2 - Super Bowl
Feb 14 - Valentine's Day
Q2: Spring & Mother's Day
Mar 17 - St. Patrick's Day
Apr 20 - Easter
May 11 - Mother's Day
May 26 - Memorial Day
Q3: Summer & Back to School
Jun 15 - Father's Day
Jul 4 - Independence Day
Aug 1-15 - Back to School
Sep 1 - Labor Day
Q4: Holiday Season
Oct 31 - Halloween
Nov 28 - Thanksgiving
Nov 29 - Black Friday
Dec 2 - Cyber Monday
Dec 25 - Christmas
Planning Tips
Plan campaigns 2-3 weeks ahead
Segment for each holiday relevance
Start building anticipation early
Have templates ready to customize