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SMS Marketing for Gyms and Fitness Studios

Increase member retention and class attendance with text messaging.

Fitness SMS Marketing

Keep members engaged and motivated with strategic text campaigns.

Member Retention Focus

The #1 use of SMS in fitness is retention. Members who engage via text are 40% less likely to cancel.

Campaign Ideas

Class Reminders

"Your HIIT class starts in 2 hours! 💪 See you at 6pm. Reply C to confirm your spot."

Motivation Messages

"You're on a 3-week streak! 🔥 Keep it up—your next class is waiting. Book now: [link]"

Challenge Invitations

"30-Day Challenge starts Monday! 🏆 Free for members. Sign up: [link]"

Re-engagement

"Hey [Name], we miss you! 👋 Come back this week and your first class is on us."

Membership Renewal

"Your membership renews in 7 days. Questions? Reply here or call us. We'd love to keep you!"

Timing for Fitness

  • Morning classes: Text evening before

  • Evening classes: Text same day, noon

  • Motivation: Sunday evening for the week

  • Re-engagement: After 2 weeks of no visits


Boost retention with Hermes →