How to Send Your First SMS Campaign
Step-by-step guide to launching your first text message marketing campaign.
Your First SMS Campaign
Launching your first SMS campaign is easier than you think. Follow this guide to get it right.
Before You Send
Have at least 50 subscribers - Start with a small, engaged list
Verify consent records - Make sure everyone opted in
Plan your offer - What value are you providing?
Set up tracking - Use unique codes or links
Crafting Your Message
A great first campaign message includes:
Example: "Welcome to [Business]! 🎉 Thanks for joining our VIP list. Here's 15% off your next order: CODE15. Shop now: [link] Reply STOP to opt out."
Sending Checklist
Preview on multiple devices
Check link destinations
Verify discount codes work
Send test to yourself first
Schedule for optimal time
After You Send
Monitor these metrics:
Delivery rate - Should be 95%+
Opt-out rate - Under 2% is healthy
Click rate - 15-30% is typical
Conversion rate - Varies by offer