Building Your SMS List

A quality SMS list is your most valuable marketing asset. Here's how to build one the right way.

The Golden Rule

Never buy SMS lists. Purchased lists have low engagement, high opt-out rates, and can get you in legal trouble.

10 Proven List-Building Tactics

1. Website Pop-ups

Offer an incentive (10-15% off) for SMS sign-up. Time the pop-up for exit intent or after 30 seconds.

2. Checkout Integration

Add an SMS opt-in checkbox during checkout. This captures high-intent customers.

3. QR Codes In-Store

Place QR codes at registers, on receipts, and on table tents. Make the value proposition clear.

4. Text-to-Join Keywords

Promote "Text JOIN to 12345" on signage, packaging, and social media.

5. Social Media Exclusives

Offer SMS-only deals to followers. "Get our flash sales first - text VIP to join."

6. Contest Entry

Run sweepstakes where SMS sign-up is the entry method.

7. Loyalty Program Integration

Make SMS the primary channel for rewards and point updates.

8. Email Cross-Promotion

Invite your email list to join SMS for faster updates and exclusive deals.

9. Receipt Promotions

Print SMS opt-in offers on receipts with a compelling next-visit discount.

10. Staff Training

Train staff to mention SMS benefits during customer interactions.

Start building your list today with Hermes SMS.