Black Friday SMS Marketing: The Complete Playbook
Maximize your Black Friday sales with strategic text messaging.
Black Friday SMS Playbook
SMS is the highest-converting channel for Black Friday. Here's your complete game plan.
Pre-Black Friday (2 Weeks Before)
Build hype: "Black Friday is coming. VIP text subscribers get early access. Reply VIP to join."
Grow your list: Run a "text to save your spot" campaign
Segment: Identify VIPs, lapsed, and new subscribers
Black Friday Week
Monday - Teaser
"👀 Sneak peek: Our biggest sale EVER starts Friday. VIPs get access Thursday night."
Wednesday - Early Access
"VIP EARLY ACCESS: Shop Black Friday deals now! 40% off sitewide. Code: VIPBF [link]"
Friday - Main Event
"🚨 BLACK FRIDAY IS LIVE! Up to 50% off everything. Shop now before bestsellers sell out: [link]"
Saturday-Sunday
"Still shopping? Extended deals end TONIGHT at midnight. Last chance: [link]"
Monday - Cyber Monday
"CYBER MONDAY 🖥️ Online-only deals. Extra 10% off with code: CYBER10"
Best Practices
Don't over-send—3-4 texts max for the weekend
Use scarcity honestly ("only 50 left")
Track unique codes per segment
Have a cart abandonment text ready